Course : BUSINESS_ENGLISH
Course code : FLTC105
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| CHRISTMAS_HOMEWORK_READING_PRACTICE |
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https://www.youtube.com/watch?v=lp-aTibGTiU
Brand recognition vs. brand awareness |
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https://www.youtube.com/watch?v=ccHxYt7js5E
Customer loyalty vs. brand loyalty |
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https://www.youtube.com/watch?v=ua16kgv2Xqw
Customer loyalty vs. customer inertia |
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https://www.youtube.com/watch?v=Wwu3Qvs31vk
What is brand equity? |
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https://www.youtube.com/watch?v=yv2cp1fmSt0
Consumer behaviour |
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https://www.youtube.com/watch?v=_26E6QR_hmU
Life cycle of a product |
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https://www.youtube.com/watch?v=ob5KWs3I3aY
Life cycle of a product - the Apple / Coca Cola cases |
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