Course : BUSINESS_ENGLISH

Differences between management and administration

Sourcing vs. Recruting

Administration vs. Management 

Company organisational structures explained - hierarchical, flat and matrix

Writing emails in English: formal, semi-formal and informal mails

20 phrases to be used in formal business emails 

Common mistakes in formal emails

Types of collar-jobs

Company organisational structures explained: functional, divisional, network

What is the recruitment process all about? Does it actually have any stages?

What are headhunters?

How did streaming cause writers to strike?

Brand recognition vs. brand awareness

Customer loyalty vs. brand loyalty

Customer loyalty vs. customer inertia

What is brand equity?

Consumer behaviour

Life cycle of a product

Life cycle of a product - the Apple / Coca Cola cases

15 common interview questions

How to prepare for an interview

Market leaders, market followers, market nichers

Pricing strategies: pentration and skimming

Pricing strategies with examples (IKEA)

Interview tips and questions

Last minute preparation for interviews

Job interview: good example

Economies of scale

Business reports: structure

Distribution channels